Search engine optimization

In a world where we are flooded by all kinds of information, searching is the only way for people to find what they are looking for. That's why for every Web-related business, Search Engine Optimization (SEO) should be a natural way of positioning itself ahead of competitors, and as an effect: increasing the amount of leads and new visitors to your website.

When it comes to Search Engine Optimization, our expertise covers:

• selection of most important key phrases as well as analysis of the current performance of your website on leading search engines including comparison with your main market competitors
• complete analysis and staff training in key phrases usage and copywriting on your website
• evaluation of current index inclusion and coverage of your website including analysis of "sandbox" effect and supplemental pages, and how it influences positioning of your website
• preparation of complete on-page optimization including occurrence and usage of major key phases, proper usage of page mark-up tags and analysis of non-HTML documents indexing factors
• determining best link-building strategy for you business including internal cross-linking strategy as well as quality external inbound links e.g. through natural linking to quality content, buying commercial links, SEO-driven PR strategy etc.
• complete audit of existing SEO approach, and preparation of structured, consistent SEO strategy
• analysis of your website goals versus SEO results incl. measurement of conversion rate and efficiency of your website